About
Built with sellers, for sellers.
Mickey was built by a seller who knew the feeling of being buried in dashboards but starved for answers.
Why Mickey Exists
Sellers operate across more systems than ever. CRM, call recordings, sales engagement, LinkedIn, and email. Each holds part of the story. None connects them into a clear read on the deal.
The result: prep work that takes 30 minutes per call, pipeline reviews that rely on self-reported data, and deals that slip because the signals were there all along, scattered.
Mickey was built to close that gap. Not by adding another system, but by remembering what a seller learns and turning it into judgment: one Close Estimate, one Confidence, one best action.
The more you use it, the smarter it gets. Every meeting, email, and customer interaction makes the next call better.
What that means for you
That is the difference between a tool and a commercial brain.
Founder Story
Amber created Mickey while completing her University of Texas post-graduate machine learning program.
The idea started after hearing her husband describe how exhausted he was by the endless reports, dashboards, alerts, and insights that rarely helped him close deals.
What began as a side project became an obsession. After 18 months, thousands of hours, and billions of tokens, Mickey was born.
Today Mickey exists for one purpose: help sellers close more deals, and attend club every year.
Our Principles
Signal Quality
Every insight includes its source and why it applies to the account. Irrelevant signals are filtered out before they reach the AE.
Workflow First
Mickey reads your emails, meetings, notes, and calls. It delivers context where you already work, without adding another system.
Trust by Design
Read-only access. Row-level tenant isolation. No model training on customer data. Security is a product requirement, not an afterthought.
Built with sellers, for sellers
Mickey is designed by people who have carried a quota, and refined against real deal evidence from working sellers.
For the AE
A commercial brain that remembers every deal and tells you the one thing to do today.
For the deal
Evidence in, judgment out. One Close Estimate, one Confidence, one best action.
For the long game
The more evidence you give it, the smarter it gets. That is the compounding advantage.
See Mickey on your next deal
Invite beta. Tell us about yourself and we will review whether you are a fit.